CREATING  BEAUTY  BETWEEN

BEND AND
BAJA

Sea inspired — Desert rooted

Book Now

Beach blondes & balayage

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Fluid hair painting

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Straight blade razor cuts

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Bend, OR & travel to SoCal & Baja

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Beach blondes & balayage 〰️ Fluid hair painting 〰️ Straight blade razor cuts 〰️ Bend, OR & travel to SoCal & Baja 〰️

THE VOYAGE OF GRETCHEN HOTZ

Life in Styling over two decades

Gretchen Hotz is a master stylist, salon owner, and creative director who built two of Oregon's most celebrated salons from the ground up — Gold+Arrow in Portland and Seahorse Collective in Bend.

Her work lives at the intersection of surf culture, editorial fashion, and precision craftsmanship. Specialising in beach blondes, balayage, and straight blade razor cutting, she brings a lifestyle-first approach to every chair.

Now based in Bend, Oregon — and available for travel all over the US and internationally.

AS  SEEN  IN  AMERICAN  SALON   ·   PORTLAND  MONTHLY   ·   LUX  MAGAZINE
“the sea and I are longtime lovers”
— Gretchen

Women in Beauty

Portland Monthly

American Salon

The Kitchn Cookbook

Top Salon in the nation

Lux Magazine

  • "A tribute to the women who've made the salon industry what it is today — top salon owners share their wisdom on building a leading brand."

    AMERICAN SALON MAGAZINE

  • Gretchen Hotz, owner of Gold+Arrow Salon in Portland, Oregon — recognised for leadership and innovation in the beauty industry.

    AMERICAN SALON MAGAZINE

  • Gold+Arrow Salon named among the nation's top salons — celebrating the artistry and client experience Gretchen built from the ground up.

    PORTLAND MONTHLY

  • Featured for her editorial approach to hair design and her commitment to a lifestyle-first client experience.

    LUX MAGAZINE

  • Recognised for blending artistry with intentional space and aesthetic — a reflection of her broader creative vision.

    APARTMENT THERAPY

  • Included among a curated selection of creative entrepreneurs whose work and lifestyle inspire beyond their industry.

    THE KITCHN COOKBOOK

Baja Soul · Pacific Spirit
Bend, Oregon

My new studio is a block from the Deschutes River and Bend's surf wave — an intimate space where hair, wardrobe, creativity, and inspiration come together. It's a place that lives between the high desert and the beaches of Baja. Personal, artistic, and entirely my own.

  • Bumble & bumble. — New York
    Advanced education in colour, cut, razor & styling — 3 years

    Oribe — New York
    Runway & editorial styling — taught by Oribe himself

    Vidal Sassoon — London
    Advanced technical education

    Jamieson Shaw
    French hairstyling — technical & advanced education

    Pony Salon
    Straight blade razor — advanced education

    Julio Hernandez — The Solo Project
    Advanced education

    Goldwell — Colour advanced education
    Wella — Colour advanced education
    Redken — Colour advanced education
    Kadas — Colour advanced education

  • American Salon Magazine
    Women in Beauty — Top salon owners share their wisdom on building a leading brand

    American Salon Magazine
    Women of Power — Gretchen Hotz, owner of Gold+Arrow Salon, Portland

    Portland Monthly
    Top Salons in the Nation — Gold+Arrow Salon

    Willamette Week
    Big Primpin' — Best Haircut

    LUX Magazine
    Featured

    Apartment Therapy
    Featured

  • People Magazine
    Transworld Snowboarding
    Smith Optics
    K2 Snowboarding

    Hot Box Betty Fashion Shows — Bend, Oregon
    Wildfox Brand / Parts & Labor Fashion Shows — Hood River, Oregon

    Nemo Design — Portland, Oregon
    Hair, Makeup & Wardrobe — Editorial Stylist Agency

    Hive Modern — Portland, Oregon
    Photography editorial with Molly Quan

    Heavy Metal Hearts Motorcycle Show
    Photography editorial with Nemo Design

Services

All services include a Phillip Martins mask or conditioning rinse.

Book online or via Instagram DM.

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